Pushpika de Silva, a name that resonates with elegance and sophistication, has made her mark in the world as both a beauty queen and an entrepreneur. Crowned Mrs. Sri Lanka World 2021 and previously Miss Sri Lanka for Miss World 2011, Pushpika has always been in the spotlight. However, her journey didn’t end with pageants. With a deep passion for jewellery, she transitioned from the world of beauty to becoming the CEO of her own jewellery brand, Pushpika de Silva Jewellery (PJ). Recently, her journey reached a new milestone with the grand opening of her jewellery store at Havelock City, celebrated amidst a gathering of celebrities, socialites, and beauticians.
The event was nothing short of spectacular, with an atmosphere filled with glitter and glamour. Pushpika made a stunning entrance, dressed in white, making a bold fashion statement. The opening of PJ wasn’t just a business venture; it was the realization of a lifelong dream. A self-taught designer, Pushpika has always been drawn to beauty, which eventually blossomed into a thriving business. Her jewellery line is known for its unique and contemporary pieces, featuring gold, diamonds, and colored stones. Each piece is a testament to her creativity and passion, designed to be worn and enjoyed every day by every woman.
Pushpika’s journey into the world of jewellery wasn’t an overnight success. It was fueled by her background in business and her innate passion for design. Growing up in a business-oriented family, she had the foundation and support needed to dive into the jewellery industry. However, it was her time as a brand ambassador for a local jewellery company during her reign as Miss Sri Lanka that planted the seed for creating her own line. Reflecting on this period, Pushpika shares, “My time as Miss Sri Lanka sparked this dream, and after marriage and a baby, I thought, why not now?”
The heart of PJ lies in its unique blend of nature-inspired aesthetics and modern design elements. Pushpika’s collection is a genuine representation of her taste, catering to a wide range of preferences. She passionately believes that there is a beautiful, luxurious piece waiting for everyone within her collection, and she is committed to making her jewellery affordable without compromising on quality. This dedication to her customers has helped her build a loyal client base, with whom she has cultivated close relationships over the years.
What sets Pushpika’s jewellery apart from others in the market is the personal touch she brings to each piece. The creative process behind every item is a meticulous journey, where nature and surroundings serve as primary inspirations. “Sri Lanka’s breathtaking beauty, the heritage of my hometown Polonnaruwa, and the sleek lines of modern architecture – these elements converge into a collection that tells a story with every shimmering detail,” she explains. Her vivid imagination plays a pivotal role in the design process, allowing her to create pieces that resonate with a harmonious blend of tradition and contemporary flair.
Pushpika’s approach to jewellery design is not just about aesthetics; it’s about creating a personal connection with her clients. She enjoys taking her clients on an intimate creative journey, ensuring that each piece reflects their personality and preferences. This dedication to understanding her clients’ needs and desires is what makes her jewellery stand out in a crowded market. As she puts it, “I create jewellery to be worn and enjoyed, every day by every woman.”
Despite the challenges of running a business, Pushpika remains undeterred. Her positive attitude, bold style, and strength of character have helped her overcome obstacles and continue pursuing her dreams. “It takes great tenacity to keep going, but I know I will never give up on my dreams and passion,” she says with determination. This resilience has not only allowed her to build a successful brand but also to inspire others with her story.
Pushpika’s commitment to excellence extends beyond her designs. She is actively involved in every aspect of her business, from the initial sketches to the selection of gemstones and the final production of each piece. Collaborating closely with her dedicated team, she ensures that every piece of jewellery is crafted to perfection. Her natural curiosity and deep knowledge of jewellery – whether it’s accurately guessing ring sizes or determining the value of a chain just by holding it – have made her an expert in her field, despite being entirely self-taught.
As Pushpika looks to the future, she has her sights set on expanding her brand further. Bridal jewellery is her next big focus, with plans to create pieces that reflect the individual beauty and elegance of each bride. “I have always been inspired by the unique beauty and elegance of women, and I am excited to design jewellery that captures the personality and natural beauty of brides,” she shares. With every attention to detail, Pushpika aims to make each bridal piece a cherished keepsake that will be treasured for years to come.
In the end, Pushpika de Silva’s story is one of passion, perseverance, and creativity. From her beginnings as a beauty queen to becoming a respected jewellery designer and businesswoman, she has shown that with hard work and determination, dreams can indeed become reality. Her jewellery isn’t just about adornment; it’s about celebrating the beauty and strength of every woman who wears it. And with her unwavering commitment to her craft, Pushpika is set to shine even brighter in the world of jewellery.
