Beyoncé Knowles, the renowned musician, is expanding her presence in the country music scene by introducing a whiskey brand named “SirDavis” under the LVMH umbrella. This venture places her in the same industry that propelled her husband to billionaire status, potentially bringing her closer to that milestone based on its success.
Key Facts;
- Beyoncé announced her new whiskey brand, “SirDavis,” on Instagram Tuesday morning, sharing a photo of herself with a glass of dark liquid and the caption “DAVIS IN MY BONES.”
- The first images of the whiskey show a custom leather case with a ribbed glass bottle, featuring a logo of the famous horse Reneigh, which appeared on the cover of her “Renaissance” album.
- Moët Hennessy, part of the luxury goods conglomerate LVMH, filed a trademark application for the brand in June, with the tagline “The future of whisky is here.”
- As of May, Beyoncé’s net worth was estimated at $760 million, thanks to her music career and ventures like the now-defunct Ivy Park clothing line with Adidas, a collaboration with Balmain, the perfume Cé Noir, and her production company Parkwood Entertainment.
- The exact size of Beyoncé’s stake in SirDavis remains undisclosed.
What To Watch For
If SirDavis achieves success similar to other celebrity alcohol brands, it could significantly boost Beyoncé’s wealth, potentially bringing her closer to billionaire status. Her husband, Jay Z, became a billionaire partly through his ventures in the alcohol industry, earning an estimated $300 million from selling half of his luxury champagne brand, Ace of Spades, to LVMH in 2021, and $750 million from selling a majority stake in D’ussé Cognac to Bacardi.
